Mango Juice Marketting

A PROJECT REPORT ON â€Å"MARKET STUDY OF MANGO JUICE† IN â€Å"HINDUSTHAN COCA COLA BEVERAGES PVT. LTD† PROJECT REPORT SUBMITTED TO THE OSMANIA UNIVERSITY IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF â€Å"MASTERS OF BUSINESS ADMINISTRATION† D E C L A R A T I O N I XXX student of Master of Business Management, XXX College, here by that the project report entitled â€Å"MARKET STUDY OF MANGO JUICE† Has been carried out at â€Å"Hindusthan Coca Cola Beverages Pvt. Ltd† submitted in partial fulfillment for the â€Å"Master’s Degree in Business Administration† in the result of my own work and is original.I have not submitted this project to any other university or college for the award of any other degree or Diploma. XXXX ACKNOWLEDGEMENTS I express my sense of profound gratitude to the Management of â€Å"Hindustan Coca cola Beverages Pvt. Ltd†, Ameenpur. For giving me this opportunity to conduct a study on Training and De velopment in their esteemed organization. My sincere thanks to XXXX (Human resource Manager), Hindustan coca cola bevarege Pvt. Ltd, Ameenpur. For permitting me to pursue this project. I would like to express my gratitude to XXXX (Sales Manager), Hindustan Coca cola Beverages Pvt. Ltd, Ameenpur.For providing his valuable time, suggestions and support for completing my project work successfully. I am extremely grateful to XXXX, Hindustan Coca cola Beverages Pvt. Ltd, Ameenpur. For his support during the preparation of the project report. His patience and invaluable guidance have proved to be very precious without which project would not be completed. I am thankful to our Principal XXXX. and also convey my thanks to our faculty members for their support. Lastly, I am indebted to the friends and will-wishers who have extended their support to me during the project. XXXX INDEX PAGE NO: CHAPTER-1 ? INTRODUCTION6-7 INDUSTRY PROFILE IN INDIA9-10 CHAPTER-2 ? NEED FOR THE STUDY12-13 ? SCOPE FOR THE STUDY15-17 ? OBJECTIVE OF THE STUDY19 ? RESEARCH METHODOLOGY21-24 ? LIMITATION OF THE STUDY26 CHAPTER-3 ? COMPANY PROFILE28-60 CHAPTER-4 ? DATA ANALYSIS AND INTERPRETATION63-73 CHAPTER-5 ? SUGGESTION75 ? CONCLUSION77 ? FINDINGS79 ? QUESTIONNAIRE 81-83 ? BIBLOGRAPHY85 INTRODUCTION INTRODUCTION Marketing in simple terms can be said to be â€Å"A human activity directed at satisfied needs and wants through an exchange process. † Marketing as a functional area of management is becoming extremely important as compared to other fields.All decisions in modern business organization revolve around information related with marketing decision making situations, which are characterized by Distribution Strategy, Channel members and Product decisions. The Product Decisions, customers assess a product’s value by looking at many factors including those that surround the product. In a constantly changing business and market scenario, maintaining the channel members becomes more challenging in such a situation only innovative technology, good product and committed people, accompany can take the lead over its competitors.Coca-cola ltd has differentiated itself from its competitors and providing the total â€Å"value for money† to its customers. Coca-cola ltd has integrated all the features to offer a value for its products. Value for the product and services refers to the quality of product and services offered to the customers. Several surrounding features can be directly influenced by channel members, such as customer service, delivery, and availability. Consequently, a channel partner involves a value analysis in the same way customers make purchase decisions.This area becomes the most important from the company as well as customer point of view. This helps the company to know better their customers and provide them with what they are expecting. Market: The set of all actual and potential buyers of a product or service. Marketing: A social and man agerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing Management: The art and science of choosing target markets and building profitable relationships with them. Customer Satisfaction:The extent to which a product’s performance matches a buyer’s expectations. Marketing Mix: The set of controllable tactical marketing tools – product, price, place, and promotion – that the firm blends to produce the response it wants in the target market. Developing the marketing Mix: Once the company have decided on its overall competitive marketing strategy, it is ready to begin planning the details of the marketing mix, one of the major concepts in modern marketing. The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market.INDUSTRY PROFILE INDUSTRY PROFILE IN INDIA OUR COUNTRY WITH APOPUL ATION OF 100 crores as on 2001. Is potentially one of the largest consumer market in the world the soft drinks market is the one among the various markets in India . Soft drinks is product, which the consumer purchases to quench his thirst, the secondary factor such as taste, hygienic conditions of storage and social status influenced the consumers purchasing decision. Soft Drink scenario in India: The soft drinks market till early 1990`s was in hands of domestic players like Campa Thums up limca etc . ut with opening up of economy and the entry of MNC players Pepsi and coca -cola, the market as come totally under their control while world wide coca cola is the leader in carbonated drinks market, in India it is Pepsi which scored over coca cola . Coca cola, which had winded up its Indian operations during the introduction of FERA regime, reentered in India 16 years later in 1993. Coca cola acquired a major chunk of the soft drink market by buying out local brands Thumps Up. Limca an d Gold Spot from Parle Beverages. Pepsi, although started a couple of years efore Coca cola in 1991, has a lower market share today. It has bought over Mumbai based Dukes range of soft drinks brands . Pepsi has been targeting it’s products towards youth and it has stuck right chord with the sales have been doing well by sticking to the is youth brand wagon Soft drinks are available in glass bottles, aluminum cans and pet bottles for home consumption. Fountains also dispense them in disposable containers. While 80% of the consumption is impulse based outside home 20% comes from consumption at home. This trend is slowly changing with increase in occasion led sales.The market is slowly moving from Non-Alcoholic Carbonated drinks to fruit based drinks and also to plain bottles water due to lower cost and ready availability. Per Capital consumption in India is among lowest in the world at 7 bottles per annum compared to 15 bottles in Pakistan, 89 in china and 1500 bottles in USA. Market has highest per capita consumption in the country with 50 bottles per annum compared to 5 bottles for the country. While 75% of the PET bottle consumption is in urban areas and the 200 ml bottles sales are higher in rural areas.According to the NCAER survey, lower lower middle and upper middle class people do 90% of the total consumption of soft drinks in the country. Soft drinks market size of FY05 was around 320 million cases (7680million bottles). The market, which was witnessing 5% to 6% growth in the early 1990`s and even slower growth at around 2-3% in late80`s. presently the market growth rate is around 7-8% per annum. The market preference is highly regional based. While the cola drinks have main markets in metro cities and Northern states of UP, Punjab, Haryana, etc. orange flavored drinks are popular in southern states.Sodas are also sold largely in southern sates, besides sales through bars. Western markets have preference towards mango-flavored drinks; diet coca c ola constituted just 0. 7% of the total carbonated beverage market. Another particular feature of the market is that of positioning and targeting of various brands. While cola based brand of coca cola is targeted at teenagers and is positioned as refreshment for mind and body . its Thums Up brand is targeted at people in age group of 20-29yrars, positioned as thing for adventure-loving successful and macho person NEED FOR THE STUDY NEED FOR STUDYAs retailer, each of has a vast number of perceptions toward products, toward services, toward company or industry, etc. It is difficult to imagine in any research project that does not include the measurement of some aspects of retailer’s s perceptions. The size of the market is vast and constantly expanding, thus resulting in a vast number of competitors entering the market. Billions of dollars were being spent on goods and services by tens of millions of people. The growth of the retailer’s movements created urgent need to u nderstand how competitors form strategies and capture the market share and take strategic decisions.For example, in order to discover how retailers respond to the promotional offer, advertisement and distribution or service. (E. g. promotional appeals, package labels, warranties, discounts, etc. ). The study of retailer’s perception and market share would provide the company with necessary insights to develop the product, its pricing strategy, and to design persuasive promotional strategy, distribution system and develop defensive strategies and elimination strategies to remove the competitor’s product from the market or some promotional strategies to increase the market share of particular products and brands.It would also support the organization to analyze its drawbacks in its various strategies and to take corrective action to remain as market leaders. The study will also reveal the different aspects of retailer’s perception regarding price, quality, range, availability, and advertisements of the products. The need for the study is very essential as the competition in the soft drink and water segment is ever increasing. Competitors are mainly struggling to shutdown the market by capturing its market share. The competitors are coming up with sales promotion and incentives to compete with this Maaza.SCOPE FOR THE STUDY SCOPE FOR STUDY The scope of the study is limited. The study is a very minor contribution to the company as it is only restricted to the twin cities (Borabanda and Kodapur). The study would only be a drop in the ocean, Can help the distribution in this area. The study can be conducted on a national basic too with a large sample size and interviewing many numbers of respondents. OPERATIONAL DEFINITIONS: Retailer: Retailer is a person or business who sells products to the public. Brand: Brand refers to the identification of the product given by the manufacturer. Brand Loyalty:Brand loyalty refers to the continuous and repeat ed purchase of a particular brand without any wavering purchase pattern. Respondent: Respondent is a person who is being interviewed for the purpose of conducting the study. Market share: The amount that a company sells of its products or services compared with other companies selling the same things Promotional Activities: Promotional activities include advertising, personal selling, sales promotion, and publicity, which have their own characteristics and cost but have common objectives of achieving high sales by creating awareness.Incentives: Offer of an article at frees of cost or less price of the market can be termed as incentives. Interviewee: A person who is answerable to the interviewer of the proposed questions. Interviewer: A person who carries on investigation for the purpose of achieving the objectives of the project. Sample: The selection of set of people from the total population for the purchase of carrying on the investigation. Survey: It refers to the questionnaire administered to the subject who is identified from the population with the help of probability or non-probability sampling.Questionnaire: It refers to the set of questions that are framed to be answered by the respondents for the purpose of achieving the research objectives. In questionnaires there are two types structured and unstructured. There are four types of questions in a questionnaire on open ended questions, closed ended questions, disguised and interrogative questions. Brand awareness: Knowing brand; knowing that particular brand exists and is important; being interested in particular brand: brand awareness refers to the consumer awareness of the particular brand. Brand Name:The name given to a product by the company that produces it. brand name is nothing but the name and value of the brand. OBJECTIVE OF THE STUDY OBJECTIVE OF THE STUDY ? To know the retailers perception on maaza tetra pack. ? To know the brand image among fruit drinks. ? To know the retailers satisfactio n levels towards maaza. ? To study the customer preferences and choice in various juice brands ? To identify the problems of distribution ? To analyze the sales of competitors products in various outlets ? To know the most preferred size and quantity in juice brands by retail outletsMETHODOLOGY RESEARCH METHODOLOGY Research Design: Once the problem is identified, the next step is the research design. Research design is the basic framework of rest of the study. A research design specifies the methods and procedures for conducting particular study. In this project we are following descriptive research design. Source of Data: There are two types of data: 1. Primary data 2. Secondary data Primary Data: The primary data is fresh information collected for a specified study. The primary data can be gathered by observational, experimentation and survey method.Here the entire scheme of plan starts with the definition of various terms used, units to be employed, type of enquiry to be conducte d, extent of accuracy aimed etc. , The methods commonly used for the collection of primary data are: 1. Direct personal investigation, where the data is collected by the investigator from the sources concerned. 2. Indirect oral interviews, where the interview is conducted directly or indirectly concerned with subject matter of the enquiry. 3. Information received through local agencies, which are appointed by the investigator. 4.Mailed questionnaire method, here the method consists in preparing a questionnaire (a list of questions relating to the field of enquiry and providing space for the answers to be filled by the respondents. ), which is mailed to the respondents with a request for quick response with in the specified time. In this project mailed questionnaire method is used to collect the primary data. Secondary Data: The secondary data refers to data, which already exists. The secondary data collect from internal records, business magazines, company websites and Newspapers. R esearch instruments:For the collection of primary data a structured questionnaire was prepared covering various aspects of the study. The questionnaire contains closed-ended and dichotomous questions. Sampling Procedure: It is a procedure required from defining a population to the actual selection of the sample. Introduction: The precision and accuracy of the survey results are affected by the manner in which the sample has been chosen. Sample: A part of a population, which is provided by some process on other, usually by deliberated selection with the object of investigating the properties of the parent population set.Non probability sampling method is in deterministic method where the sample size in numerous and can’t be determined. So for our convenience we take convenience-sampling method where all the population in sample is given equal opportunity. Sampling Method: – Convenience sampling method. Statistical Tools Used: Weighted Arithmetic Mean. Weighted Arithmeti c Mean is based on the assumption that all the items in the distribution are of equal importance. Here the weights are attached to each item being proportional to the importance of the item in the distribution.Let W1, W2, W3, Wn be the weights attached to variable values X1,X2,X3†¦, Xn respectively then weighted arithmetic means X is given by ? WX/? W where W1, W2†¦ Wn are the respective weights of X1, X2, Xn. 1. Population: Retailers in Borabanda and kondapur. 2. Source of data: The two important sources of data are the primary data and secondary data. The primary data is collected through survey method with the help of questionnaire and personal interview. The secondary data is been collected from consumer attitude books. 3. The information is collected through survey done in Borabanda and kondapur 4.Sample unit: The sample unit consists of retailers in Borabanda and kondapur 5. Sample size: The sample size is 120 respondents. 6. The sample taken for the study caters to upper class and middle class of the society. 7. Sample method: the sample method used is non-probability. In non-probability sampling the chance of any particulars unit in the population being selected unknown. a. Procedure: the procedure used for sampling is convenient sampling in this method the sample unit is chosen primarily on the basics of the convenience to the investigator. 8.The survey consists of structured questionnaire. 9. The questionnaire consists of both open and closed-ended questions LIMITATIONS OF THE STUDY LIMITATIONS †¢ The study was confined to limited consumers only †¢ The duration of the study was restricted for 8 weeks only, which is not sufficient to study the entire consumers in the market. †¢ The analysis can not be straight away used in decision making, as simple is very small when compared to the total consumers in the market. †¢ The present study deals with coca-cola-brand. COMPANY PROFILE COCA-COLA PROFILEThe company actually produc es concentrate for Marco, which is then sold to various Coca-Cola bottlers throughout the world. The bottlers, who hold territorially-exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the single largest Coca-Cola bottler in North America and Europe.The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most famous of these is Diet Coke, which has become a major diet cola but others exist, including Caffeine free Coke, Cherry Coke, Coke Zero, Vanilla Coke and limited editions with lemon and with lime, and even with coffee. The Coca-Cola Company owns an d markets other soft drinks that do not carry the Coca-Cola branding, such as Sprite, Fanta, and others. The Las Vegas World of Coca-Cola museum in 2000The first recipe Coca-Cola was invented in Atlanta, Georgia, by John S. Pemberton, originally as a coca wine called Pemberton's French Wine Coca in 1885. [1][2] He may have been inspired by the formidable success of European Angelo Mariani's coca wine, Vin Mariani. In 2007, when Ging Mo Tuen and Fulton County passed Prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a carbonated, non-alcoholic version of French Wine Cola. [3] The beverage was named Coca-Cola because, originally, the stimulant mixed in the beverage was coca leaves from South America.In addition, the drink was flavored using kola (Cola) nuts, the beverage's source of caffeine. [4] Pemberton called for five ounces of coca leaf per gallon of syrup, a significant dose, whereas, in 1891, Candler claimed his formula (altered extensively from P emberton's original) contained only a tenth of this amount. Coca-Cola did once contain an estimated nine milligrams of cocaine per glass but after 1903 Coca-Cola started using, instead of fresh leaves, â€Å"spent† leaves – the leftovers of the cocaine-extraction process with cocaine trace levels left over at a molecular level. 5][6] However, as cocaine is one of numerous alkaloids present in the coca leaf, it was nevertheless present in the drink. Today, the flavoring is still done with kola nuts and the â€Å"spent† coca leaf. In the United States, there is only one plant (in New Jersey) authorized by the Federal Government to grow the coca plant for Coca-Cola syrup manufacture. [7] Coca-Cola was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time thanks to a belief that carbonated water was good for the health. 8] Pemberton claimed Coca-Cola cured a myriad of diseases, including mor phine addiction, dyspepsia, neurasthenia, headache, and impotence. The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only nine drinks were sold each day. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. By 1888, three versions of Coca-Cola — sold by three separate businesses — were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888.The same year, while suffering from an ongoing addiction to morphine, Pemberton sold the rights a second time to four more businessmen: J. C. Mayfield, A. O. Murphy, C. O. Mullahy and E. H. Bloodworth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product. In an attempt to clarify the situation, John Pemberton declared that the name Coca-Cola belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke.After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well. In 1892, Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the ompany burned, further obscuring its legal origins. Regardless, Candler began marketing the product — the efficiency of this concerted advertising campaign would not be realized until much later. By the time of its 50th anniversary, the drink had reached the status of a national icon for the USA. In 1935 it was certified kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients. Coca-Cola was sold in bottles for the first time on March 12, 1894, and cans of Coke first appeared in 1955. 14] The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. Asa Candler was tentative about bottling the drink, but the two entrepreneurs who proposed the idea were so persuasive that Candler signed a contract giving them control of the procedure. However, the loosely termed contract proved to be problematic for the company for decades to come.Legal matters were not helped by the decision of the bottlers to subcontract to other companies — in effect, becoming parent bottlers. [pic] New Coke stirred up a controversy when it replaced the original Coca-Cola in 1985. Coca-Cola Classic was reinstated within a few months of New Coke's introduction into the market. In 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink. Some authorities believe that New Coke, as the reformulated drink was called, was invented specifically to respond to its commercial competitor, Pepsi.Double-blind taste tests indicated that most consumers preferred the taste of Pepsi (which had more lemon oil, less orange oil, and used vanillin rather than vanilla) to Coke. In taste tests, drinkers were more likely to respond positively to sweeter drinks, and Pepsi had the advantage over Coke because it was much sweeter. Coca-Cola tinkered with the formula and created â€Å"New Coke†. Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi. The reformulation was led by the then-CEO of the company, Roberto Goizueta , and the president Don Keough.It is unclear what part long-time company president Robert W. Woodruff played in the reformulation. Goizueta claimed that Woodruff endorsed it a few months before his death in 1985; others have pointed out that, as the two men were alone when the matter was discussed, Goizueta might have misinterpreted the wishes of the dying Woodruff, who could speak only in monosyllables. It has also been alleged that Woodruff might not have been able to understand what Goizueta was telling him. [Citation needed] The commercial failure of New Coke therefore came as a grievous blow to the management of the Coca-Cola Company.It is possible that customers would not have noticed the change if it had been made secretly or gradually and thus brand loyalty could have been maintained. Coca-Cola management was unprepared, however, for the nostalgic sentiments the drink aroused in the American public; some compared changing the Coke formula to rewriting the American Constituti on. The Coca-Cola Company is the world's largest consumer of natural vanilla extract. When New Coke was introduced in 1985, this had a severe impact on the economy of Madagascar, a prime vanilla exporter, since New Coke used vanillin, a less-expensive synthetic substitute.Purchases of vanilla more than halved during this period. But the flop of New Coke brought a recovery. Meanwhile, the market share for New Coke had dwindled to only 3% by 1986. The company renamed the product â€Å"Coke II† in 1992 (not to be confused with â€Å"Coke C2†, a reduced-sugar cola launched by Coca-Cola in 2004). However, sales falloff caused a severe cutback in distribution. By 1998, it was sold in only a few places in the Midwestern U. S. Main article: Coca-Cola formula: The exact formula of Coca-Cola is a famous trade secret.The original copy of the formula is held in SunTrust Bank's main vault in Atlanta. Its predecessor, the Trust Company, was the underwriter for the Coca-Cola Company' s initial public offering in 1919. A popular myth states that only two executives have access to the formula, with each executive having only half the formula. The truth is that while Coca-Cola does have a rule restricting access to only two executives, each knows the entire formula and others, in addition to the prescribed duo, have known the formulation process. Franchised Production Model:The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to various bottlers throughout the world who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sugar (or artificial sweeteners) and fill it into cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors. [20]The Coca-Cola Company owns minority shares in some of its largest franchisees, like Coca-Cola Enterprises, Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company (CCHBC) and Coca-Cola FEMSA, but fully independent bottlers produce almost half of the volume sold in the world. Since independent bottlers add sugar and sweeteners, the sweetness of the drink differs in various parts of the world, to cater for local tastes. Bottle and logo design [pic][pic] The first version of the famous bottle went into production in 1916. The famous Coca-Cola logotype was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885.It was Robinson who came up with the name, and he also chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The equally famous Coca-Cola bottle, called the â€Å"contour bottle† within the company, but known to some as the â€Å"hobble skirt† bottle , was created in 1915 by a Swedish former glassblower, Alexander Samuelson, who had emigrated to the U. S. in the 1880s and was employed as a anager at The Root Glass Company in Terre Haute, Indiana, one of Coca-Cola's bottle suppliers. According to the Coca-Cola Company, Samuelson took time to ponder a possible new design for the bottle after production at his plant was shut down due to a heat wave. Inspired, he considered the possibility of basing a new design on the kola nut or coca leaf, two of the drink's flagship ingredients. He sent an employee to research the shape of the two objects in question, but a misunderstanding led to the man returning with sketches of the cacao pod—a crucial ingredient in chocolate, but not Coca-Cola.According to the company, it was this mistaken design that was accepted and put into production. Although endorsed by the company, this version of events is not considered authoritative by many who cite its implausibility as difficult to believe. One alternative depiction has Raymond Loewy as the inventor of the unique design, but although Loewy did serve as a designer of Coke cans and bottles in later years, he was in the French Army in the year the bottle was invented and did not migrate Local Competitors:Pepsi is often second to Coke in terms of sales, but outsells Coca-Cola in some localities. Around the world, some local brands do compete with Coke. In South and Central America, Kola Real, known as Big Cola in Mexico, is a fast growing competitor to Coca-Cola. On the French island of Corsica, Corsica Cola, made by brewers of the local Pietra beer, is a growing competitor to Coca-Cola. In the French region of Bretagne, Breizh Cola is available. In Peru, Inca Kola outsells Coca-Cola. However, The Coca-Cola Company purchased the brand in 1999.In Sweden, Julmust outsells Coca-Cola during the Christmas season. In Scotland, the locally-produced Irn-Bru was more popular than Coca-Cola until 2005, when Coca-Cola and Diet Coke began to outpace its sales. In India, Coca-Cola ranks third behind the leader, Pepsi-Cola, and local drink Thumps Up. However, The Coca-Cola Company purchased Thumps Up in 1993. Tropical, a domestic drink is served in Cuba instead of Coca-Cola, in which there exists a United States embargo. Mecca Cola, in the Middle East, is a competitor to Coca-Cola.In Turkey, Cola Turka is a major competitor to Coca-Cola. In Iran and also many countries of Middle East, Zam Zam Cola and Parsi Cola are major competitors to Coca-Cola. In some parts of China, Future cola or can be bought. In Slovenia, the locally-produced Cocktail is a major competitor to Coca-Cola, as is the inexpensive Mercator Cola, which is sold only in the country's biggest supermarket chain, Mercator. Finally, in Madagascar, Classiko Cola made by Tiko Group the largest manufactured company in the country is a serious competitor to Coca-Cola in many regions. Advertising:Coca-Cola's advertising has had a significant impact on Amer ican culture, and is frequently credited with the â€Å"invention† of the modern image of Santa Claus as an old man in red-and-white garments; however, while the company did in fact start promoting this image in the 1930s in its winter advertising campaigns, it was already common before that. In fact, Coca-Cola was not even the first soft drink company to utilize the modern image Santa Claus in its advertising – White Rock Beverages used Santa in advertisements for its ginger ale in 1923 after first using him to sell mineral water in 1915.In the 1970s, a song from a Coca-Cola commercial called â€Å"I'd Like to Teach the World to Sing†, produced by Billy Davis, became a popular hit single. Coca-Cola has a policy of avoiding using children younger than the age of 12 in any of its advertising. This decision was made as a result of a lawsuit from the beginning of the 20th century that alleged that Coke's caffeine content was dangerous to children. However, in recen t times, this has not stopped the company from targeting young consumers. In addition, it has not been disclosed in exact terms how safe Coke is for consumption by young children (or pregnant mothers).Coke's advertising has been rather pervasive, as one of Woodruff's stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. Advertising for Coke is now almost ubiquitous, especially in southern areas of North America, such as Atlanta, where Coke was born. Some of the memorable Coca-Cola television commercials between 1960 through 1986 were written and produced by former Atlanta radio veteran Don Naylor (WGST 1936-1950, WAGA 1951-1959) during his career as a producer for the McCann Erickson advertising agency.Many of these early television commercials for Coca-Cola featured movie stars, sports heroes, and popular singers of the day. During the 1980s, Pepsi-Cola ran a series of television advertisements showing people participating in taste tests ess entially demonstrating that: â€Å"Fifty percent of the participants who said they preferred Coke actually chose the Pepsi†. Statisticians were quick to point out the problematic nature of a 50/50 result; that most likely all this really showed was that in blind tests, most people simply cannot tell the difference between Pepsi and Coke.Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola wars; one of Coke's ads compared the so-called Pepsi challenge to two chimpanzees deciding which tennis ball was furrier. Thereafter, Coca-Cola regained its leadership in the market. Selena was a spokesperson for Coca-Cola from 1989 till the time of her death. She filmed three commercials for the company. In 1994 to commemorate her 5 years with the company, Coca-Cola issued special Selena coke bottles. In an attempt to broaden its portfolio, Coca-Cola purchased Columbia Pictures in 1982.Columbia provided subtle publicity through Coke product placements in many of its films while under Coke's ownership. However, after a few early successes, Columbia began to under-perform, and was dropped by the company in 1989. Coca-Cola has gone through a number of different advertising slogans in its long history, including â€Å"The pause that refreshes†, â€Å"I'd like to buy the world a Coke†, and â€Å"Coke is it† (see Coca-Cola slogans). Sponsorship of Sporting Events: Coca-Cola was the first-ever sponsor of the Olympic games, at the 1928 games in Amsterdam and has been an Olympics sponsor ever since.This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Since 1978 Coca-Cola has sponsored each FIFA World Cup and other competitions organized by FIFA. In fact, one of the FIFA tournament trophy: FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997 was called â€Å"FIFA – Coca Cola Cup†. In addition, Coca-Cola sponsors t he annual Coca-Cola 600 for the NASCAR Nextel Cup auto racing series at Lowe's Motor Speedway in Charlotte, North Carolina.Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football League, Criticisms Main article: Criticism of Coca-Cola: The Coca-Cola Company has been criticized for the alleged adverse health effects of its flagship product. However, a common criticism of Coke based on its allegedly toxic acidity levels has been found to be baseless by most researchers; lawsuits based on these criticisms have been dismissed by several American courts for this reason.Most nutritionists advise that Coca-Cola and other soft drinks can be harmful if consumed excessively, particularly to young children whose soft drink consumption competes with, rather than complements, a balanced diet. Studies have shown that regular soft drink users have a lower intake of calcium (which can contribute to osteoporosis) , magnesium, ascorbic acid, riboflavin, and vitamin A. The drink has also aroused criticism for its use of caffeine, an addictive substance which does not affect the products' taste.Although numerous court cases have been filed against The Coca-Cola Company since the 1920s, alleging that the acidity of the drink is dangerous, no evidence corroborating this claim has been found. Under normal conditions, scientific evidence indicates Coca-Cola's acidity causes no immediate harm. Like most other colas, Coca-Cola contains phosphoric acid. One study has shown that this hastens bone loss, contributing to illnesses such as osteoporosis. There is also some concern regarding the usage of high fructose corn syrup in the production of Coca-Cola.Since 1985 in the U. S. , Coke has been made with high fructose corn syrup, instead of sugar glucose or fructose, to reduce costs. This has come under criticism because of concerns that the corn used to produce corn syrup may come from genetically alter ed plants. Some nutritionists also caution against consumption of high fructose corn syrup because of possible links to obesity and diabetes. In India, there exists a major controversy concerning pesticides and other harmful chemicals in bottled products including Coca-Cola.In 2003, the Centre for Science and Environment (CSE), a non-governmental organization in New Delhi, said aerated waters produced by soft drinks manufacturers in India, including multinational giants PepsiCo and Coca-Cola, contained toxins including lindane, DDT, malathion and chlorpyrifos — pesticides that can contribute to cancer and a breakdown of the immune system. Tested products included Coke, Pepsi, and several other soft drinks, many produced by The Coca-Cola Company.CSE found that the Indian produced Pepsi's soft drink products had 36 times the level of pesticide residues permitted under European Union regulations; Coca-Cola's soft drink was found to have 30 times the permitted amount. CSE said it had tested the same products sold in the US and found no such residues. After the pesticide allegations were made in 2003, Coca-Cola sales declined by 15%. In 2004, an Indian parliamentary committee backed up CSE's findings, and a government-appointed committee was tasked with developing the world's first pesticide standards for soft drinks.The Coca-Cola Company has responded that its plants filter water to remove potential contaminants and that its products are tested for pesticides and must meet minimum health standards before they are distributed. In the Indian state of Kerala, sale and production of Coca-Cola, along with other soft drinks, was initially banned, before the High Court in Kerala overturned the ban ruling that only the federal government can ban food products.In 2006, the United States Food and Drug Administration responded to reports that the carcinogen benzene was present in unhealthy levels in certain soft drinks by conducting a survey of more than 100 soft drin ks and other beverages. Based on this limited survey, the FDA stated that it â€Å"believes that the results indicate that benzene levels are not a safety concern for consumers. † [pic]History [pic] One of the Coca-Cola Company's headquarters buildings in Atlanta, GA. Pharmacist John Stith Pemberton invented a coca wine called Pemberton's French Wine Coca in 1884.He was inspired by the formidable success of French Angelo Mariani's coca wine, Vin Mariani. The following year, when Atlanta and Fulton County passed Prohibition legislation, Pemberton began to develop a non-alcoholic version of the French Wine Coca. He named it Coca-Cola, because it included the stimulant coca leaves from South America and was flavored using kola nuts, a source of caffeine. Pemberton ran the first advertisement for the beverage on May 29 that year in the Atlanta Journal.In 1887, while suffering from an ongoing addiction to morphine, Pemberton sold a stake in his company to Asa Griggs Candler, who i ncorporated it as the Coca Cola Corporation in 1888. In the same year, Pemberton sold the rights a second time to three more businessmen: J. C. Mayfield, A. O. Murphy, and E. H. Blood worth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product. Three versions of Coca-Cola — sold by three separate businesses — were on the market.In 1899 Candler sold the exclusive rights, for $1 (USD) to bottle Coca-Cola in most of the United States to two entrepreneurs from Chattarnooga, TN, Benjamin Thomas and Joseph B. Whitehead who subsequently founded the Coca-Cola Bottling Company In 1919 Candler sold his company to Atlanta banker Ernest Woodruff. According to the 2005 Annual Report, the company sells beverage products in more than 200 countries. The report further states that of the more than 50 billion beverage servings of all types consumed worldwide every day, beverages bearing the trademarks owned by or licensed to Coca-Cola accou nt for approximately 1. billion. Of these, beverages bearing the trademark â€Å"Coca-Cola† or â€Å"Coke† accounted for approximately 55% of the Company's total gallon sales. Also according to the 2005 Annual Report, Coca-Cola had gallon sales distributed as follows: 27% in the United States 27% in Mexico, Brazil, Japan and China 46% in spread throughout the world Bottlers In general, The Coca-Cola Company (TCCC) and/or subsidiaries only produces (or produce) syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise.Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. One notable exception to this general relationshi p between TCCC and bottlers is fountain syrups in the United States, where TCCC bypasses bottlers and is responsible for the manufacture and sale of fountain syrups directly to authorized fountain wholesalers and some fountain retailers.In 2005, Coca-Cola had equity positions in 51 unconsolidated bottling, canning and distribution operations which produced approximately 58% of volume. Significant investees include: 36% of Coca-Cola Enterprises which produces (by population) for 78% of USA, 98% of Canada and 100% of Great Britain (but not Northern Ireland), continental France and the Netherlands, Luxembourg, Belgium and Monaco. 40% of Coca-Cola FEMSA, S. A. de C. V. which produces (by population) for 48% of Mexico, 16% of Brazil, 98% of Colombia, 47% of Guatemala, 100% of Costa Rica, Nicaragua, Panama and Venezuela, and 30% of Argentina. 4% of Coca-Cola Hellenic Bottling Company S. A. which produces (by population) for 67% of Italy and 100% of Armenia, Austria, Belarus, Bosnia-Herzeg ovina, Bulgaria, Croatia, the Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Nigeria, Northern Ireland, Poland, Rep. of Ireland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Switzerland and Ukraine. 34% of Coca-Cola Amatil which produces (by population) for 98% of Indonesia and 100% of Australia, Indonesia, New Zealand, South Korea, Fiji and Papua New Guinea. 7% of Coca-Cola Bottling Co. which is the second largest Coca-Cola bottler in the United States. The company was incorporated in 1980, and â€Å"its predecessors have been in the soft drink manufacturing and distribution business since 1902. Products and brands [pic] [pic] Diet Coke was introduced in 1982 to offer an alternative to dieters worried about the high number of calories present in Classic Coke. Main article: Coca-Cola brands The Coca-Cola Company offers nearly 400 brands in over 200 countries, besides its namesake Coca-Cola beverage.This includes other varieties of Co ca-Cola such as Diet Coke (introduced in 1982), which uses aspartame, a synthetic phenylalanine-based sweetener, to eliminate the sugar content of the drink; Caffeine-free Coke; Cherry Coke (1985); Diet Cherry Coke (1986); Coke with Lemon (2001); Diet Coke with Lemon (2001); Vanilla Coke (2002); Diet Vanilla Coke (2002); Coca-Cola C2 (2004); Coke with Lime (2004); Diet Coke with Lime (2004); Diet Coke with Splenda (2005), Coca-Cola Zero (2005), Coca-Cola Black Cherry Vanilla (2006), Diet Coca-Cola Black Cherry Vanilla (2006), and Coca-Cola BlaK. Information on brands of coca-cola: [pic]Coca-colaThe world's favorite drink. The world's most valuable brand. The most recognizable word across the world after OK. Coca-Cola has a truly remarkable heritage. From a humble beginning in 1886, it is now the flagship brand of the largest manufacturer, marketer and distributor of non-alcoholic beverages in the world In India, Coca-Cola was the leading soft-drink till 1977 when govt. policies nece ssitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation.Coca-Cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building strong associations with cricket, the thriving cinema industry, music etc. Coca-Cola has been very strongly associated with cricket, sponsoring the World Cup in 1996 and various other tournaments, including the Coca-Cola Cup in Sharjah in the late nineties. Coca-Cola's advertising campaigns Jo Chaho Ho Jaye and Life ho to Aisi were very popular and had entered the youth's vocabulary. In 2002, Coca-Cola launched the campaign â€Å"Thanda Matlab Coca-Cola† which sky-rocketed the brand to make it India's favorite soft-drink brand.In 2003, Coke was available for just Rs. 5 across the country and this pricing initiative together with improved distribution ensured that all brands in the portfolio grew leaps and bounds. Coca-Cola had signed on various celebrities including movie stars such as Karishma Kapoor, cricketers such as Srinath, Sourav Ganguly, southern celebrities like Vijay in the past and today, its brand ambassadors are Aamir Khan, Aishwarya Rai, Vivek Oberoi and cricketer Virendra Sehwag. [pic]Fanta Internationally, Fanta – The ‘orange' drink of The Coca-Cola Company, is seen as one of the favorite drinks since 1940's.Fanta entered the Indian market in the year 1993. Over the years Fanta has occupied a strong market place and is identified as â€Å"The Fun Catalyst†. Perceived as a fun youth brand, Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. This positive imagery is associated with happy, cheerful and special times with friends. [pic]Georgia In the company's journey towards the vision ‘leading the beverage revolution in India', now even Garam matlab Coca-Cola†¦.A hot new launch from Coca-Cola India. Georgia, quality tea and coffee served from state of the art vending machines is positioned to tap into the nation’s biggest beverage category. Georgia, which promises a great tasting, consistent, hygienic and affordable cuppa is available in a range of [pic]sizzling flavours, adrak, elaichi, masala and plain tea cappuccino, mochaccino and regular coffee. Georgia aims to become the consumers preferred choice of hot beverage when he is on the go; the brand is well on course to achieving its visionWhile Georgia is a mass market offering, Georgia Gold is the premium brand which caters to the connoisseur. Made from freshly roasted and ground coffee beans, Georgia Gold is delicious tasting aroma with the tantalizing aroma of fresh coffee. Currently available exclusively at McDonald’s outlets across the country Georgia Gol d has driven coffee sales through the roof. The success of hot beverages from Georgia Gold has resulted in extension into the cold category, with the introduction of Ice Tea and Cold Coffee [pic] Kinley Water, a thirst quencher that refreshes, a life giving force that washes all the toxins away.A ritual purifier that cleanses, purifies, transforms. Water, the most basic need of life, the very sustenance of Life, a celebration of life itself. The importance of water can never be understated. Particularly in a nation such as India where water governs the lives of the millions, be it as part of everyday rituals or as the monsoon which gives life to the sub-continent. Kinley water understands the importance and value of this life giving force. Kinley water thus promises water that is as pure as it is meant to be. Water you can trust to be truly safe and pure.Kinley water comes with the assurance of safety from the Coca-Cola Company. That is why we introduced Kinley with reverse-osmosis along with the latest technology to ensure the purity of our product. That's why we go through rigorous testing procedures at each and every location where Kinley is produced. Because we believe that right to pure, safe drinking water is fundamental. A universal need that cannot be left to chance [pic]Sprite Worldwide Sprite is ranked as the No. 4 soft drink. It is sold in more than 190 countries Worldwide Sprite is ranked as the No. soft drink & is sold in more than 190 countries. In India, Sprite was launched in year 1999 & todayit has grown to be one of the fastest growing soft drinks, leading the Clear lime category. Today Sprite is perceived as a youth icon. Why? With a strong appeal to the youth, Sprite has stood for a straight forward and honest attitude. Its clear crisp refreshing taste encourages the today's youth to trust their instincts, influence them to be true to who they are and to obey their thirst. [pic]Limca Lime n' lemony Limca, the drink that can cast a tangy ref reshing spell on anyone, anywhere.Born in 1971, Limca has been the original thirst choice, of millions of consumers for over 3 decades The brand has been displaying healthy volume growths year on year and Limca continues to be the leading flavor soft drink in the country. The success formula? The sharp fizz and lemony bite combined with the single minded positioning of the brand as the ultimate refresher has continuously strengthened the brand franchise. Limca energizes refreshes and transforms. Dive into the zingy refreshment of Limca and walk away a new person†¦ [pic]Maaza Maaza was launched in 1976.Here was a drink that offered the same real taste of fruit juices and was available throughout the year. In 1993, Maaza was acquired by Coca-Cola India. Maaza currently dominates the fruit drink category. Over the years, brand Maaza has become synonymous with Mango. This has been the result of such successful campaigns like â€Å"Taaza Mango, Maaza Mango† and â€Å"Botal m ein Aam, Maaza hain Naam†. Consumers regard Maaza as wholesome, the current advertising of Maaza positions it as an enabler of fun friendship moments between moms and kids as moms trust the brand and the kids love its taste.The campaign builds on the existing equity of the brand and delivers a relevant emotional benefit to the moms rightly captured in the tagline â€Å"Yaari Dosti Taaza Maaza† [pic]Thums up Strong Cola Taste, Exciting Personality Thums Up is a leading carbonated soft drink and most trusted brand in India. Originally introduced in 1977, Thums Up was acquired by The   Coca-Cola Company in 1993 Thums Up is known for its strong, fizzy taste and its confident, mature   and uniquely masculine attitude. This brand clearly seeks to separate the men from the boys Career at Coca-Cola:Every person who drinks a Coca-Cola enjoys a moment of refreshment – and shares in an experience that millions of others have savored. And all of those individual experien ces combined have created worldwide phenomenon. The Secret of Formula: Commitment, tempered by Passion and seasoned with a great deal of Fun is the Coke way of life. Drawing upon our collective energies, this Secret Formula drives us to achieve greater results collaboratively and thoroughly enjoy ourselves while doing it! The pace, energy and passion of our people constitute the invisible glue that make us one of the most sought after workplaces. Participative Leadership:Right from our interactions in the market, our Business Planning and our Brand launches, to our Employee Engagement Programs, our Values Agenda, and employee processes, every system is available for continuous improvement. A learning atmosphere, enabled by our Manifesto for Growth, helps us seek and replicate the learning’s from within and outside our organization. Our Engagement programs enable us to examine, validate and improve ourselves, constantly. Our colleagues involve themselves in our opportunities f or participative leadership volunteering for work groups that assist decision-making in critical processes.CAMPUS RECRUITMENTS: A taste of summer the Coca-Cola Summer Trainee Program is designed to facilitate the professional development of young talent and identify talented culture-fit employees for the company's Management Trainee program. The Summer Trainee program provides a learning of the vagaries and complexities of our business ‘from the ground up'. With value-creating live projects, the intern begins appreciating the intricacies of his or her function and the impact that it has on business. The quality and content of projects provides an opportunity to complement your classroom learning with hands-on experience.The Coca-Cola Management Trainee Program is the first step towards developing business general managers. A structured assessment process at some of the country's premier business schools ensures that we hire the right talent to groom them into senior management positions. A cross-functional training program spread over six months across the country builds an appreciation of the complexity of the business as well as help you understand the its interlink ages. The learning experience is also spiced up with value-creating projects in the functional stints. Ground learning’s are further consolidated with tructured classroom sessions from the field managers themselves and a Community Development stint helps the leaders of tomorrow to relate to their environment and reaffirms our commitment to the communities that we work in. Women Operations Trainees Program: The WOTES program is based on the Company philosophy that reemphasizes Equal Opportunity and Meritocracy as a core value of the Company’s operations. The program not only aims to grow the business in sync with the Company’s diverse community and consumer base but also intends to engage confident educated Indian women to be an integral part of our organization.The WOTE S or Women Operations Trainees Program is a focused Sales Training program for Women executives who will supplement the sales force in Frontline Sales. Spanning six-months the program consists of a three-month introduction to Sales the Coke way, followed by three months of on-the-job training at their prospective locations. The program imparts invaluable learning and an exposure to on-ground market conditions. At the end of the training, the WOTES will join the field force managing the sales operations across the country.We are guided by the shared values that guide us a Company and as individuals: [pic]Leadership ‘The courage to shape a better future’ [pic]Passion ‘Committed in heart and mind’ [pic]Integrity ‘Be real’ [pic]Accountability ‘If it is to be, it’s up to me [pic]Collaboration ‘Leverage collective genius’ [pic]Innovation ‘Seek, imagine, create, delight’ [pic]Quality ‘What we do, we do well ’ Respecting Ideals We Have Grown With Coca-Cola treasures its people as the most valuable asset, and assert with pride the role its human resources have played in establishing a consistent set of ideals.The Company attributes its unabated growth momentum worldwide to the disciplined approach of its manpower, and promises to reward its employees by respecting these ideals to sustain its long-term growth plans, no matter how much the world and business structures undergo changes. Integrity Is Our Key Ingredient Of Success we believe our success primarily hinges on integrity, and hence, our absolute thrust is on ensuring quality control for each and every of our products, acting with a strong sense of accountability in everything we do.Integrating Our Global Brand With Local Perspectives: Our people have always acknowledged that building and nurturing relationships with people and the world around us is an essential part of our work. No matter how big or complex our business be comes, we recognize the need to demonstrate complete respect for each other. As the world becomes more and more interconnected, yet more firmly rooted in local pride, identification of our interdependence with our stakeholders becomes even more essential.As we have expanded over the decades, our company has benefited from the various cultural insights and perspectives of the societies in which we do business. A large part of our relationship with the world around us is our relationship with the physical world. While we have always sought to be sensitive to the environment, we must use our significant resources and capabilities to provide active leadership on environmental issues, particularly those relevant to our businesses.Much of our future success will depend on our ability to develop a worldwide team that is rich in its diversity of thinking, perspectives, backgrounds and culture. Coca-Cola is the world's most inclusive brand, and Coca-Cola must also be the world's most inclusi ve company Corporate response: The Coca-Cola Company believes our business has always been based on the trust consumers everywhere place in us—trust that is earned by what we do as a corporate citizen and by our ability to live our values as a commercial enterprise.There is much in our world to celebrate, refresh, strengthen and protect. Through our actions as local citizens, we strive every day to refresh the marketplace, enrich the workplace, preserve the environment and strengthen our communities. At the heart of our business is the trust consumers place in us. They rightly expect that we are managing our business according to sound ethical principles, that we are enhancing the health of our communities, and that we are using natural resources responsibly. Media:Touching lives of a few more Fisherman- closer to 2nd anniversary of Tsunami Coca-Cola India Dedicates New Dockyard and Marketing Centre to Cuddlier Fishing Community Continuing its long-standing and ongoing suppor t to communities affected by Tsunami in Tamil Nadu, Coca-Cola India and Hindustan Coca Cola Beverage Pvt. Ltd and to realize their common vision to strengthen the communities, dedicated a boat dockyard and a large Marketing Centre to the fishing community in Pudhukuppam, situated 25 kms from Cuddalore in Tamilnadu.This was done by organizing a large community mobilization camp on November 26, 2006 in presence of hundreds of members of community, District Collector, representatives of our partner NGO- AFPRO and other dignitaries. The Dockyard facility aims to create new economic opportunities for the fishing families in Pudhukuppam. While the dockyard will ensure that the boats will not get impacted during disasters and the marketing centre ensures that the fishermen get good price right at their doorstep. Earlier, Coca-Cola had provided fiber motorized boats and fishing nets to a group of 80 fishermen in adjoining village in the same area.The district collector Sh. Gagandeep Singh B edi, present at the occasion, commended Coca-Cola’s effort for such a unique project post Tsunami, which will touch the lives of the poorest of the fisherman. Sh Bedi highlighted that the project is unique as not only it is first Dock Yard coming up post Tsunami but that the marketing centre will help touch lives of even the smallest of the fisherman. The boat dockyard and marketing center together are expected to considerably ease the burden of storage, transportation and sale of the catch for approximately 3000 fishing families that live in the surrounding area.Speaking on the occasion the Panchayat President said that, â€Å"This initiative by Coca-Cola India and Action for Food Production (AFPRO) to bring about a renewed economic change is heartily welcome. The new boat dockyard would enable the fishermen to dock their boats safely and the proximity of the dockyard to the main market and the road will ease the burden of transportation, preservation and disposal of the ca tch†. He added that such corporate contributions are the only way the region’s fishing community – recently affected by the disastrous tsunami – will regain economic stability.With the financial investment from Coca-Cola India, the dockyard is built with technical support from Action for Food Production (AFPRO), a socio-technical non-governmental organization working for the development of the rural poor through effective natural resource management solutions. The new dockyard has been constructed at a convenient location further inland on the backwaters and away from the coast so that boats can be safely anchored and can be protected from any natural calamity like tsunami

Discipline

1a. Rose’s action was wrong. It was an insult to Kalinda’s personality. Since Rose had an unresolved issue with an operator, Kalinda was right by calling Rose into her office to discuss and address the matter. Although, the company’s policy supported open-door policy which rose was trying to adopt, it was wrong for her to say such word directly as if there have been some unresolved issues between her and Kalinda. Rose also insulted her by saying she knows her right and that she will take care of the person to talk to.2. Perhap, Kalinda should have not asked rose to come to her office to discuss the issue, she might have just called her and the operator together so that she will hear both from the operator and then from rose. Â  Also Kalinda perhaps should not have asked the question who rose will be comfortable talking to; Kalinda can just talk to her, try to encourage her, and probably sought out any unresolved differences between them, then ask about the issue with the operator. Furthermore, Kalinda can also wait for some time, so that Rose can come to her senses after the rigorous conflict with the operator, before calling her to discuss the issue. 2. a) Randy‘s answer to Judith was grossly inappropriate. Judith has not done wrong by trying to speak to Randy on his behavior to the customer, since it is for the benefit and in the interest of the company. From Randy’s action to the customer, one can easily deduce that he has some personality problems and he could not control his emotions (i.e. he is not matured). Judith knew that if Randy continues in this way, the company might end up losing some important customers; hence she needed to speak to Randy. Moreover, she did call randy in a modest way respecting his person by calling him to her office.b). Probably he might have some personal issues with Judith that made him to react this way or may be he had personality disorder. Also, randy might have a bad day or had a conflict at home before coming to work.c). after witnessing the whole scenario, she should have waited much longer before calling him, probably during break when he is relax. Moreover, Randy might feel b elittled when Judith called her to her office, so might have save Randy the stress of leaving the desk for her office.d). Yes. at least for Judith to have called him to her office that means she must be his senior at work, so he must be punished, first, for treating the customers in a unprofessional ways and secondly, by disrespecting a senior officer in the company.

Cyber- Terrorism and Information Warfare - 2164 Words

The availability of cheap cyber weapons has made cyber-terrorism a growing threat to the stability of Americas critical infrastructures and society in general. Needless to say that cyber terrorism is a major issue for American policymakers and IT professionals. The growing threat to commercial and government entities has prompted organizations to develop effective strategies and methods to protect their resources and assets from the threat of attackers. Such strategies and methods include but are not limited to continual risk and vulnerability assessment, upgrade of software and use of tools such as encryption, firewalls and intrusion detection systems and the implementation of disaster recovery and business continuity plans in the case of a cyber incident. The following paper will offer a few basic definitions to illustrate the concept of cyber terrorism, discuss the physical and human aspects of cyber terrorism, offer assessment of the most pressing threats and the most vulnera ble targets, recommend methods to combat national and international cyber terrorism. Finally, several preventative actions will be recommended for implementation. Finally, a basic checklist/template is also provided in order to better illustrate and summarize recommendations and suggestions. What is Cyber-Terrorism and Information Warfare? 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Several obvious cyber security problems exist in India to the extent that they require urgent attention on a priority basisRead MoreEssay about Background3219 Words   |  13 PagesBackground Information Warfare is defined as, â€Å" the offensive and defensive use of information and information systems to deny, exploit, corrupt, or destroy, an adversary’s information, information-based processes, information systems, and computer-based networks while protecting one’s own. Such actions are designed to achieve advantages over military or business adversaries† (Goldberg). Cyber-Terrorism is defined as, â€Å"the unlawful use of force or violence against persons or property to intimidate

Do Video Games Contribute For Video Game Violence

Do video games contribute to video game violence? I will discuss why video games do not contribute to youth violence, what types of warnings are given by video game companies, and what flaws exist in studies that suggest a correlation between violence and gaming. As the sales of video games have risen in recent years, some groups claim that violence in these games has caused violent behaviors among young players. However, this argument bears little factual evidence supporting such a connection. As popularity of violent video games has increased, the rate of violent juvenile crimes, including murders, has dropped significantly. The manufactures of these games include warning labels on all their products, which include a minimum age group rating, as well as specific features of the game to justify the rating. The players are well aware that the simulated violence is not real. studies which suggest a relationship between violence and games are often designed poorly or unreliable. In every game there is always a warning label describing the content of the game. Video games can’t be blamed for the actions of the youth if the warnings are taken under consideration. Up until 1994, anyone, kids to adults, were allowed to buy and play any kind of game. The game that changed everything was Mortal Kombat, created by Midway Games. Mortal Kombat, 1992, Subzero vs. Scorpion The game gave birth to many controversies about who should be allowed to play this game. The firstShow MoreRelatedVideo Games Do Not Contribute to Youth Violence Essay870 Words   |  4 PagesVideo games are not the cause of youth violence. There are many factors that have to be lined up to cause a child to be violent. For instance Many kids that become violent have had a rough life. They may have been poor, bullied, have alcoholic parents, neglected, or dont have parents at all (kids health). Over the years games have helped kids adapt to things in the world to better help their futures (washington post). Studies prove that video games can help children learn new mechanics (washingtonRead More Violent Video Games Do NOT Contribute to Youth Violence Essay2434 Words   |  10 Pages Although violent video games are thought to encourage real world violence, they actually help to prevent it. I am focusing on violent video games and how they affect juveniles because I feel tha t this issue needs to be looked at in the criminal justice community. It is an unnecessary distraction to blame the actions of a disturbed youth on a form of entertainment that has been used by millions of people without incident. A review article published in The Psychiatric Quarterly found thatRead MoreDo Violent Video Games Make People More Violent?1277 Words   |  6 PagesDo Violent Video Games Make People More Violent in Real Life? The American Psychological Association reports that more than 90% of children in the United States play video games.Among kids between the ages of 12 and 17, the number rises to 97%. The psychological group also reported that 85% or more of video games on the market contain some form of violence (Do Video Games Lead to Violence). A video game may be considered violent if it contains â€Å"violent† language, gore/blood, and crime. Video gamesRead MoreThe Truth About Video Games1124 Words   |  5 Pagesdeveloped rapidly, video games have become more realistic in terms of violence. These games and systems have reached second in demand in the media industry following television (Rottenberg et al. 30). The human species is an inherently violent species in this generation. When we play video games for extended hours at a time, the game removes us from reality into a new dream world killing and fighting monsters, enemies, and villains. Most humans believe video games do not cause violence; however, drugRead MoreVideo Games And Youth Violence1181 Words   |  5 Pagespast few centuries,video games have become a great leisure and hobby among kids of all ages and cultures. With the advancement of technology, video games have advanced highly in its realism and genres. This high type of advancement brought the video game industry to a multi-billion dollar industry. However, with realism, comes negative effects as well. Ever since the creation of violent or â€Å"mature† video games, there has been a constant debate on whether it will increase violence in the player. AlthoughRead MoreEssay on The Media and Violence in our Society636 Words   |  3 Pages Violence has always played a role in the media. It is found everywhere around the world. Media does contribute to violence in our society. This essay will prove that media does contribute to violence in our society by examining music, video games and Web Sites. Firstly, one form of violence which influences behaviour in our society is music. This sort of media is a concern to parents who are interested in the development and growth of their children because of the negative andRead MoreViolent Video Games Cause Violent Behavior1127 Words   |  5 PagesIt widely argued against whether violent video games can trigger violent behavior among those who play them. There s many cases of the violent video games being the main factor of the person being violent, however their is plenty of factors that play a role in the case from parental neglect to drug abuse. In 1983 C. Everett Koop, the U.S. Surgeon General, claimed that video games were a leading cause of family violence. Although video game advocates argue that majority of the research on the topicRead MoreThe Relationship between Video Games and Youth Violence811 Words   |  3 Pagesthat violence in video games have contributed to violent outbreaks of behavior in real life. Violent vid eo games have been a political issue since the early 1980s; however, people forget to look at how people of all ages spend their free time playing these games for entertainment. 97% of 12-17 year olds in the US played video games in 2008, thus fueling an $11.7 billion domestic video game industry. In 2008, 10 of the top 20 best-selling video games in the US contained violence. Video games are aRead MoreVideo Game Violence : Virtual Violence1512 Words   |  7 Pages Video Game Violence: Virtual violence v. Real-world violence Miguel Rodriguez Holguin Southern New Hampshire University The video game industry has grown to gigantic proportions; it’s a medium of entertainment that has great influence over the youth and adults globally. As with any media channel it is diverse in its content from childish themes to more mature topics. The industry’s success has been plagued by many critics and sociology experts all whom criticize the library of violentRead MoreBanning Violent Video Games On Children1545 Words   |  7 Pages Banning Violent Video Games A child is killing police officers. A teenager is hiring prostitutes to potentially kill them. He is using weapons such as guns, chainsaws, and knives to kill and commit horrible crimes. Thousands of children and teens participate in these actions daily. How? Violent Video games such as Doom, Call of Duty, and Grand Theft Auto are just a few of the games that are full of these awful actions. The Harvard Mental Health Letter states, â€Å"The Pew Research Center reported

Should A Heart Transplant Continue Essay - 1129 Words

It is widely recognised that conducting violent research against moral is a crime, such as the experiments at the Nazi camp. However, it is a controversy on how to treat the results from these unethical researches. In my point of view, the results are separate from the moral obligations to the researcher, although the suffering and rights should be seriously respected. The results from unethical researches should be accessible to the public due to its value and validity, but should also be published and referenced under restrictions. Despite the methodology of a research is unethical, its results can still be used ethically and provide benefits to the society. Although the experiment is tainted with violence, the scientific data stand neutral. They are objective facts that exist in nature. They should be allowed to be accessed and used ethically for a greater interest. Baruch C. Cohen has raise an interesting scenario: should a heart transplant continue to proceed if the doctor has murdered the donor to obtain the heart? In this situation, the donor is dead and there is no way to save him, yet the receiver can potentially survive with the new heart. Although the heart is tainted by unethical procedure, but it is clear that the transplant should continue to maximise the overall benefit. Same applies to the research results. We cannot reverse what has been done to the participants, but at least the results should cherished and used to save more lives. Some of the data obtainedShow MoreRelatedEssay about Organ Trans plants for Prisoners1411 Words   |  6 PagesIn the article â€Å"Wanted, Dead or Alive? Kidney Transplants in Inmates Awaiting Execution†, Jacob M. Appel argues that, despite the criminal justice system’s view that death-row inmates deserve to die, they should be given the same opportunity to extend their life as anyone else. â€Å"The United States Supreme Court has held since 1976 that prison inmates are entitled to the same medical treatment as the free public† (645). â€Å"When it comes to healthcare, ‘bad people’ are as equal as the rest of us† (646)Read MoreOrgan Allocation Case Study : Correctional Healthcare1147 Words   |  5 Pagespatient’s future, specifically related to organ allocation. Organ transplantation is extremely important in order to save lives, prolong survival, and increase the quality of life (Beyar, 2017). Each year the number of people on the waiting list continues to rise at an alarming rate. According to the U.S. Department of Health and Human Services, organ donation statistics show that more than 116,000 people are awaiting organs. The number has risen significantly every year (Health Resources ServicesRead MoreCoronary Artery Disease1327 Words   |  6 PagesHeart disease, also known as the â€Å"silent killer†, is one of the most common causes of death worldwide, though many people live with this disease for many years without knowing it. Types of heart diseases include coronar y artery disease, cardiomyopath, valvular heart disease, pericardial disease, and congenital heart disease. The most common type of heart disease is coronary artery disease. Coronary artery disease (CAD) is when the arteries that supplies blood for the heart muscle gradually hardensRead MoreShould Xenotransplantation Be Allowed? Essay1366 Words   |  6 PagesTopic: Xenotransplantation (Animal to Human Transplants) Research Question: Should Xenotransplantation be allowed? (Animal parts transferred into Humans) Introduction: Scientists have developed a way for a pig heart to be transplanted into a baboon, which has been living for more than a year. This breakthrough means that sometime soon, we may be able to use pig hearts for human bodies, when we don’t have any human parts to spare. For this investigation, I am going to find out how XenotransplantationRead MoreOrgan Transplants : An Organization1486 Words   |  6 Pages Lizetth Gonzalez Mrs. Forsythe English 7-8 1B January 20, 2015 Organ Transplants Despite the fact that more than a million have signed up to become donors the number of donors is still nowhere near the number of people on waiting for transplants therefore, resulting in an average of eighteen deaths every day due to the shortage. (Pros) Keep in mind the amount of lives saved or restored when a single organ donor can save up to eight lives. In addition to saving lives and restoring broken lives, aRead MoreThe Ethical And Moral Issues Of Organ Transplantation1014 Words   |  5 Pagesallocation will continue as long as there is such an enormous gap in patients who need transplants and the number of organs donated. For example, who should get the available organs: people who are the sickest or those who have the greatest chance of surviving and having a long life? Also, what is the significance of someone s personal behavior? One would assume a person’s moral character should make some difference when it comes to deciding who lives and who should die. Should a much-needed heart go to aRead MoreThe Author Of This Document Attempts To Explain What Is1680 Words   |  7 Pagesis a ventricular assist device, its basic function, the reasons for use, possible complications and nursing care aimed to prevent this. Also, the impact that current technology has in the management of Heart Failure, and prolongation of life quality and expectancy while waiting for heart transplant. Furthermore, it reviews the incorporation of essential elements of safe nursing care to current nursing standards of care when caring for patients with ventricular assist device. Also, this document analysesRead MoreThe Organ Trafficking Epidemic Essay1111 Words   |  5 PagesNOTA (National Organ Transplant Act of 1984). In â€Å"Can The Government Ban Organ Sale? Recent Court Challenges And The Future Of US Law On Selling Human Organs And Other Tissue†, Glenn I. Cohen states that â€Å". . . if a US citizen travels abroad to buy a kidney or other organ his act is not prohibited by NOTA and it is generally accepted that more general US laws prohibiting trafficking do not apply to organ sale† (Cohen 1984). Buying organs outside of the United States transplant system is not yet illegalRead MoreOrgan Donation Essay806 Words   |  4 Pagesorgan donor can save or improve up to fifty lives. Kidneys, hearts, lungs, livers, and other major organs have been applicable for organ transplants. Doctors performed the first procedure of this kind in the mid-1950s and since sustained many lives, earning the common name a â€Å"gift of life.† These surgeries have led to many innovative procedures that can solve problems that once seemed insoluble. Medical advancements, such as transplants, are ethical and necessary for promoting the well-being of societyRead MoreOrgan Transplants Should Not Be An Organ Donor Essay1167 Words   |  5 Pagestoy? You might have felt anxious or hopeful. Well, that is exactly how the thousands of people who are on the national waiting list for organ transplants feel every minute of every day. However, instead of waiting for a toy, they are waiting for something they literally cannot live without. I am a registered donor and know people who have had organ transplants. There is a continuously increasing need for organ donors, and it is easy to become an organ donor. Today, I hope to persuade you all to become

Directors Is An Institution Is Regularisingâ€Myassignmenthelp.Com

Question: Discuss About The Directors Is An Institution That Is Regularising? Answer: Introducation Australian Institute of Company Directors is an institution that is regularising the membership to the directors in general has been discussed (Allen, Kraakman, 2016). The membership is of non-profit in nature. The conception of non-profit membership has come into existence from the idea adopted by United Kingdom for the first time. In the year 1906, the Royal charter was formed and the idea of non-profit membership regarding the company director was adopted (Boxer, Perren Berry, 2016). The Australian Government considered that idea in the year 1960. The Company directors Association, which was converted into Australian Institute of Company Directors in the year 1990, governed the directorship in Australia. Australian Institute of Company Director is an international unit that has seven state branches. The organisation is comprised of four national directors, one divisional director each for the seven state divisions, and one Managing Director and Chief Executive Officer. The prese nt MD of the association is John Brogden who is appointed for the post in the year 2015. In this report, there are certain provisions made that are throwing light on the different aspects of the AICDs approaches regarding the duty of the directors towards the shareholders. The main theme of the report is to prepare a report to the AICD about the responsibility of company director towards the shareholder. There are certain issues relating to ASX affiliated company has been adjudged here. Background of the case: The case is dealing with the company related matter of an ASX affiliated company, where it was held that the interest of the shareholders must be placed over other stakeholders and a report is to be done to this effect. The company disputes are govern by the Corporation Act 2001 in Australia. The Act is comprised of several sections that are discussing the composition and function of the companies that are to be registered under Australia (Brennan, Kirwan, Redmond, 2016). The genus of a company is stakeholders. The stakeholders are that part of the company, without whom it is not possible to run the company properly. Stakeholder includes the shareholders, directors, unions, and other related staffs of the company. Another term that is used in this subject is the shareholder. The shareholders are the species of a company. There are certain duties of a shareholder in the company affairs. They can purchase the share of a company and can sell them. They play an important role in the app ointment of the company directors and the external auditors. They take active participation in the annual meeting of the company. Regarding their active part in the management of the company, their selection process has been mentioned in the companys memo (Chassagnon Hollandts, 2014). A person, whose name is registered under the company register, can only become the shareholder of the company. They can cast their votes regarding the appointment or removal of the Board of Directors and in case of reappointment of the directors also. The term stakeholders are of important in nature (Choudhury et al., 2015). In the year 1983, the term was introduced. Stakeholder is conceptualised by Edward Freeman. The term denotes the related person regarding the management of the company. It is stated that a company cannot even work properly without the stakeholders as all the important personalities are part of stakeholders (Clayton, 2014). Shareholders are one of the most important part of that and due to that reason they get certain benefits that are provided by the company and by the directors too. Purpose: The main purpose of the report is to come into a conclusion regarding the directors duties in case of the shareholders. There are several provisions of Corporation Act 2001 has been attracted and certain sections like section 180 and 181 of the same Act has been mentioned by specifically stated all the relevant clauses that will help to come into a conclusion. It is to be find out the validity of the issue that the director of a company should owe due diligence and extra care to the shareholders and place their interest above all other stakeholders. Scope: The subject matter of the case is to decide a dispute whether the Director of a company owes a special duties to the shareholders. In this report, an effort regarding the determination of the matter has been discussed. This report has discussed many points regarding the stakeholders and shareholders and the duties of the Directors regarding the same and a justification for the notion has been discussed with a view to obtain the ultimate answer. Problems: In case of any successful project task, research is necessary and there must be certain research question that can help to come into a conclusion regarding the same. In this case, the research questions are as follows: Does the director of an ASX affiliated company should give importance to the interest of the shareholders? Do the shareholders play an important part in the company? Does the director of a company should give benefit to the shareholde Directors duties: The duty of the director should be clarified before discussing the main plethora of the case. A director of a company has following duties: A director has some duties to the company as well as the shareholders of a company; The director must be comply with the duties in good faith; The directors must show a standard way to comply with the duties imposed on them; The director should have an intention to promote the business; The directors must not misuse his post inappropriately. There are certain provisions regarding the promotion of the company that is one of the primary duties of the directors. In Hutton v West Cork Railway Company (1883) 23 Ch D 654, it was observed that the director should not demote the reputation of the company by simply any monetary matters. The acts of the director must be bonafide in nature. In Dorchester Finance Co. Ltd v Stebbing [1989] BCLC 498, it was observed that a director must show such due care which a prudent man do. The director of a company should be responsible for the management of the company and should be work as a communication link between the administration of the company and the stakeholders (Hiller, 2013). Solutions: There are certain research problems that are to be resolved, discussed and analysed in broad way with sufficient provision regarding the same (Pettigrew, 2014). The first problem is to whether the directors should place the interest of the shareholders above all other stakeholders. The courts decision regarding the same is negative in nature. According to various previous judgment, the courts are of the decision that it is not necessary for the Directors to owe special duties to the shareholders. The directors should only take due care to the corporation. The reason behind the same is that the shareholders are a part of the corporation. There are certain other reasons behind the same (Walther, Morner Calabr, 2017). However, it should be kept in mind that the shareholders are the most important part of the stakeholders and for the betterment of the company, their assistance is needed. The share market portfolio is being determined by the investment procedure of the shareholders. Ther efore, it is important to decide the share market strategies for the benefit of the shareholders. They are participated in the joining of the directors and meet the annual meeting of the company on regular basis. There are certain legal provisions regarding the membership of the shareholders as every person has no right to become the shareholder of a company. There are certain dissimilarities between the company and the shareholders. The shareholders are interested in the short-term investment, while the companies are opted for the long-term investment, as that will facilitate the ultimate gain for the interest of the company. However, that does not create any obligation regarding the same. Regarding the second problem, it can be stated that the role of the shareholders regarding the company are of variant in nature. They are responsible for the growth of the company. Law provides them ultimate power so that they can take active co-operation regarding the internal activities of the company. The management committee of a company is its Board of Directors. Shareholders are taking an active part regarding the appointment of them. Therefore, it can be stated that the shareholders are playing an important role in the management of the company. The last problem regarding the topic is controversial in nature. The controversy regarding the matter takes place due to the contrasting opinions of the Court of law. In some cases, the courts are of the view that the directors are only responsible to the company and not to anyone. Therefore, it is not required that the directors must dispose certain special duties to the shareholders. On the other hand, there are certain notions that are attracted the separate character of a company, which states that a company is a separate legal entity from its member (Too Weaver, 2014). In the well known decision of the Salomon v Salomon, it was stated by the court that the company is a separate legal entity and is not liable for the acts of its members. ACRUX is an ASX listed company that is dealing with Pharmaceuticals product that has certain problem regarding the shareholders interest and the board of Directors of the company thought the shareholders are the part of the company and therefore, was not in the opinion to give them extra benefit. However, there are many cases where it has been stated that the company is separate entity. Regarding the works of the shareholders, it can be stated that the role of shareholders are of important in nature. Thus, they should be getting certain advantage from the company or from the directors acting on behalf of the company. The Corporation Act 2001 governs the company law in Australia. As per the opinion of Hiller, section 181 of the Act provides certain provisions regarding the acts of the directors so that they can use their powers in good faith. The shareholders are an important part of the company. Therefore, the directors must owe certain duties to them. As per the provision of section 181 of the Corporation Act, a director should do their duties to the persons as per the provision of law and should not misuse their power. In this case, there are two sides of the topic. The positive part is that the directors owe duty to the shareholders and the negative part is that they have no duty towards the shareholders. By investigating the facts of the case laws, it is observed that the decision of the case law on the point that company is a separate legal entity is much more acceptable. In the case, MacLaine Watson v Department of Trade And Industry [1989] 3 All ER 523, the same notion has been taken into consideration and therefore, it can be stated that the director of a company should has certain duties towards the shareholders of a company by considering their role in the company. Recommendation: Following recommendation can be made in the light of the above discussion: It is recommended that the shareholders are one of the main characters in a company or corporation. Therefore, they have the ability to get some special treat from the company or from the Director acting on behalf of the company. It is recommended that shareholders are liable for the economic growth of the company. Therefore, some additional benefit should be given to them. It is recommended that shareholders be not to be treated with other stakeholders in a same category. They play a vital role in the administrative work of the company and they are playing a vital role in the appointment of the directors. Therefore, they owe certain benefits from the Director of the company. It is also recommended that the company is a separate legal entity and the shareholders are not to be included as a part of it. There is a rule under the Company Law that the shareholders are not liable for the debt of the company. Therefore, it can be stated that the shareholders are a part of the company but it has a separate legal interest and the Director must has to protect these legal rights of the shareholders. It is also recommended that there are some provisions in the Corporation Act 2001 where it has been mentioned that the director of a company is needed to take care to the stakeholders and to the company. Shareholders are a part of the stakeholders. Thus, it is the primary duty of the director to protect the interest of the shareholders. It is recommended that the shareholders have attended all the annual board meeting of the company. They have participated in the appointment meeting regarding the companys board of directors. It is the reciprocal duty of the company to involve them in the decision-making committee in certain circumstances. Shareholders are participating in the constitution-making meeting regarding the company and therefore, it can be stated that they play an important role in the company. Conclusion: Therefore, from the above discussion, it can be stated that the shareholders of a company are holding an important position in the management of a company and the director of a company must owe certain duties that are to be complied with good faith towards the shareholders. Under the provision of the Corporation Act 2001, certain duties by the directors are to be mentioned and there are certain case laws that are working as an evidence to the fact that the Directors owes certain rights to the shareholders. Reference: Allen, W. T., Kraakman, R. (2016).Commentaries and cases on the law of business organization. Wolters Kluwer law business. Boxer, R., Perren, L., Berry, A. (2016). SME managing director and non-executive director trust relations: The dynamic interplay between structure and agency.International Small Business Journal,34(3), 369-386. Brennan, N. M., Kirwan, C. E., Redmond, J. (2016). Accountability processes in boardrooms: a conceptual model of manager-non-executive director information asymmetry.Accounting, Auditing Accountability Journal,29(1), 135-164. Bunger, A. C., Collins-Camargo, C., McBeath, B., Chuang, E., Prez-Jolles, M., Wells, R. (2014). Collaboration, competition, and co-opetition: Interorganizational dynamics between private child welfare agencies and child serving sectors.Children and youth services review,38, 113-122. Chassagnon, V., Hollandts, X. (2014). Who are the owners of the firm: shareholders, employees or no one?.Journal of Institutional Economics,10(1), 47-69. Choudhury, S., Rodriguez, L., Curtis, D., Oler, K., Nordquist, P., Chen, P. Y., Ray, I. (2015, October). Action recommendation for cyber resilience. InProceedings of the 2015 Workshop on Automated Decision Making for Active Cyber Defense(pp. 3-8). ACM. Clayton, M. (2014). Who are Your Stakeholders?. InThe Influence Agenda(pp. 26-39). Palgrave Macmillan UK. de Gooyert, V., Rouwette, E., van Kranenburg, H., Freeman, E. (2017). Reviewing the role of stakeholders in Operational Research; A stakeholder theory perspective.European Journal of Operational Research. De Silva Lokuwaduge, C., Armstrong, A. (2015). The impact of governance on the performance of the higher education sector in Australia.Educational Management Administration Leadership,43(5), 811-827. Deegan, C., Shelly, M. (2014). Corporate social responsibilities: Alternative perspectives about the need to legislate.Journal of Business Ethics,121(4), 499-526. Hiller, J. S. (2013). The benefit corporation and corporate social responsibility.Journal of Business Ethics,118(2), 287-301. Khan, Y. I., Al-Shaer, E., Rauf, U. (2015, October). Cyber Resilience-by-Construction: Modeling, Measuring Verifying. InProceedings of the 2015 Workshop on Automated Decision Making for Active Cyber Defense(pp. 9-14). ACM. Pettigrew, A. M. (2014).The politics of organizational decision-making. Routledge. Too, E. G., Weaver, P. (2014). The management of project management: A conceptual framework for project governance.International Journal of Project Management,32(8), 1382-1394. Tricker, R. B., Tricker, R. I. (2015).Corporate governance: Principles, policies, and practices. Oxford University Press, USA. Walther, A., Morner, M., Calabr, A. (2017). The role of behaviorally integrated nominating committees in non-executive director selection processes.European Management Journal,35(3), 351-361.

Y2K1 Essay Thesis Example For Students

Y2K1 Essay Thesis T h e Y e a r 2 0 0 0 P r o b l e m Argument for the statement The Year 2000 bug will have such extensive repercussions that families and individuals should begin planning now for the imminent chaos. The Ticking Bomb Introduction A serious problem called the Millennium Bug, and also known as the Year 2000 Problem and Y2K, is bringing a new century celebration into a daunting nightmare. In the 1860s and 1970s, when computer systems were first built, the computer hardware, especially information storage space, was at a premium. With an effort to minimise storage costs, numeric storage spaces were drained to the smallest possible data type. Ignoring the fact that software may be run in multiple centuries, programmers started conserving storage spaces by using two digits to specify a year, rather than four. Consequently, on January 1, 2000, unless the software is corrected, most software programs with date or time may malfunction or may not recognize the entries in the year fields 00 as the year as 1900 instead of 2000 . Year 2000 problem is not restricted only to the above exigency. 20 years ago, everybody understood that a leap year came every 4th year except for every 100th year. However, a piece of algorithm has been forgotten by most people a leap year does exist every 400 years. So, under the first two rules, year 2000 is not a leap year, but with the third rule, it actually is. Computing errors will also occur before Year 2000. Values such as 99 are sometimes used for special purposes not related to the date. The number 99 is used in some systems as an expiration date for data to be archived permanently so some computers may lose the data a year before 2000. Programmers and software developers were surprised to see some of their programs survive for only a few years but failed to anticipate the problems coming by the year 2000. It is sorrowful to find most programs are still in use or have been incorporated into successor systems. Because of the need for new applications to share data in a common format with existing systems, inheriting the six-digit date field that has become a standard over time. The disaster scenario envisaged is that a great number of computer systems around the world will make processing errors and will either crash or produce incorrect outputs . As a result financial institutions, businesses organisations, informational technology and even aeroplane radar communications will all then be in a welter of confusion. In military services, the system meltdown may also worsen the appropriate control of nuclear missiles in silos. It is a ticking time bomb destined to wreak havoc on millions of computer systems in every economy, both commercial and residential, and thus need everyones serious attention. However, the bug is likely to affect more staggeringly the business computers which imply an alarming economic problem. Many organisations have not yet started projects to examine the impact of the millennium bug on their systems. By applying The Standish Groups CHAOS research to Year 2000 projects, 73% of Y2K projects will fail according to the pace now taking. The biggest challenge for these companies is convincing top level management of the severity of the year 2000 problem and the amount of time, money and resources needed to fix it. On that account, to ensure this disaster is minimised, none of us should worm out of devoting resources in preventing the potential anarchy. It is a costly Task As simple as the problem sounds, the fix for the Millennium Bug will cost up to US$600 billion world-wide, according to estimates by the Gartner Group, a leading information technology consultancy. The software fixes are very time-consuming, requiring considerable effort to examine millions of lines of source code in order to locate problem date fields and correct them. The costs to apply the fixes will vary from company to company, but research has given the figure of approximately between US$0.50 to $2 per line of source code for modification, with these costs expected to escalate as much as 50 per cent for every year that projects are delayed. Unfortunately, this average excludes date conversions on military weapons systems software, which is expected to be significantly more expensive to convert, and the real figure should even be much larger. One of the first steps an organisation needs to take on the way to ensuring Year 2000 compliance is to determine what they have to be changed. The business will need to prepare an inventory of hardware and software utilised to allow assessment of problem areas. It is hard to address the potential for problems when no clear picture of the problem space is available. Documentation showing the processing steps being performed by the companys computer system in order to accomplish business functions needs to be available to ensure that all procedures are present and accounted for. There is no Silver Bullet The problem looks straightforward, all w e need is just to check each line of code, locate the two-digit date fields, expand them to four digit and test the correction. Unfortunately, these modifications are mostly manual labour not an automatic process. Software Dilemma Six-digit date fields are generally scattered throughout practically every level of computing, from operating systems to software applications and databases. Some dates have numeric representation, while other have alphanumeric representations. This adds to the complexity of the problem from a management and technical point of view. The bug contaminates a large area that nearly all of the program codes must be examined to ensure that correction is free from side-effects. A case in point, a typical medium size organisation, a state comptrollers office in United States, is predicted to spend US$5.6 million to $6.2 million to make the software conversion, that is, nearly a billion lines of code must be repaired. Furthermore, there are computing languages stil l in use today that only a handful of people are even aware of, let alone proficient enough to be called experts. Skills for some older, more obscure languages and systems will, more than likely, make the Y2K a more serious problem. Some uses of two digit dates may not be obvious. For example, the UK Driving Licence number encodes the holders date of birth using a two digit year code. Dates used in this nature will create Year 2000 problems without the obvious use of dates in the program. Some systems use dates fields for non-standard uses, such as special indicators and how your systems have abused the date field is something you can only find out by looking at every line of code, which is a huge costs in time and resources. With the variety of programming languages and platforms in use throughout that past three decades, and the multitude of uses for date fields, and the extensiveness of infected programming area, no single silver bullet could exist to correct the problem. Moreove r, the problem cannot be solved individually. Y2K is a universal problem which will bring a chain effect among industries and firms. No business is immune, every firm is affected either directly in its own operation, or indirectly, by the action or inaction of others. A Year 2000 compliant computer system may fail to process, produce error messages or generate incorrect data even if it receives contaminated programs or data from a third party that is not Year 2000 compliant. With all these issues involved, and with remaining time ever decreasing, management awareness must focus on these problems. The Hardware Dilemma If the computer hardware cannot handle dates past 31/12/99 then no software solution can fix it. Some applications request the system date directly from the hardware and cannot be trapped by the operating system, which obviates a software resolution. For instance, the PC hardware problem can be explained as follows. The standard PC computer system maintains two system d ates: one is in the CMOS Real Time Clock chip, a hardware component normally located on the machines motherboard that stores time, date and system information such as drive types; and the other one is in the operating system software, these two dates are represented differently, influencing one another. When the computer boots, it normally initialises its current date by reading the date in the CMOS Real Time Clock and converting it to days since January 1, 1980. The PC maintains its date as long as the system is running; the CMOS Real Time Clock hardware maintains its date whether the system is running or not, but it does not maintain the century. So, the standard flaw lurks in the CMOS Real Time Clock date when Year 2000 is reached as it reads an out-of-range date. Moreover, a few specific Basic Input/Output Systems cause behaviour other than the standard flaw. Importantly, the Award v4.50 series BIOS will not allow any date after 1999 and can not be corrected by any software. Dat es are integrated in computer hardware, from mainframe, mid-range machines, all the way down to network infrastructure. Date fields are used in some of the most basic computer functions such as calculating and sorting and will affect a large majority of systems. If year fields are expanded to 4 digits, this will automatically give rise to the need for additional storage space. In due course, the original reasons for the introduction of 6 digit dates will resurface. Any computer application that accepts or displays dates on the screen or produces a report with date fields will need to be redesigned. On-line transaction databases will need to be converted and the new expanded database will need to be kept in sync with the old active database during the conversion process. In some cases there will be insufficient space available to accept or display additional data, forcing a major revision. If paper forms are used for input, these will also need to be redesigned. Screen, report and fo rm redesign appear to be a minor issue in the context of the Millennium Bug, but the design of screen and reports are important from a usability perspective, and the redesign process cannot be automated. Any changes to the way dates are handled in an organisation will need to be coupled with staff training to ensure that all staff are aware of any new standards. Other Dilemma Implied However, to ensure that the corrected work runs free of errors after January 1, 2000 midnight, testing of the changed code must be performed. There is no way around this. As testing is around 50% of all programming tasks, the actual programming tasks are just one small cog in the wheel used to resolve the Millennium Bug. With the rigidly fixed deadline, and the ever decreasing amount of time, this will require a large investment in resources, to ensure a smooth run from the development to production phases. Less seriously discussed in the Year 2000 issue by the public, as the Year 2000 deadline approach es and the time remaining for corrective work shrinks, companies may choose, or be forced into, outsourcing the resolution of their Millennium Bug to a Year 2000 service provider. The service provider would have to load a copy of the software onto its computer system to perform the bug fixes, and this raises the issue of software licensing. Many licences contain restrictions barring licensees from providing a copy of the software to any third party without the consent of the licenser, and this could present problems in the event of a dispute between vendor and client. Conclusion The year 2000 challenge is inescapable and omnipresent, affecting every businesses and individuals, regardless of age or platform. As discussed, there are many aspects of the Millennium Bug problem that are not immediately obvious, ranging from legal issues such as copyright and licensing, to issues of available resources and existing bugs. Carrying out a solution in any business involves careful planning in order to be successful. The four steps awareness, planning, implementation, and testing are crucial for a company to run successfully beyond the year 2000. Unlike most other IT projects there is a definite, fixed and immovable deadline for implementation. If there is not enough time to complete the programming and testing, or if unexpected delays occur, the deadline remains fixed and cannot be moved. Only if companies start corrective action soon enough and devote sufficient resources to the effort can minimise the effect of this universal nightmare. Table A Example of the Year 2000 Problem With Current Date Format (mm/dd/yy) Current Date Birth Date Calculated Age 06/19/99 06/19/59 40 06/19/00 06/19/59 59, 59, or Error Corrected to 8-Digit Date Format (mm/dd/yy) Current Date Birth Date Calculated Age 06/19/2000 16/19/1959 41 N.B. this requires that two dates be changed (both current date and birth date) Figure B Some Sources of Year 2000 Problem Computer Central Processing Unit8 H ardware Clock8 BIOS (Basic Input/ Output System)8 Network server Other Hardware8 Modem8 Added Printed Circuit Card8 Telephone Answering Machine8 Video Equipment Software8 Operating System8 Packaged Software8 In-house Code, Databases, Spreadsheets, etc. Embedded Chips8 Process Control Systems8 Fax Machines8 Video Cassette Recorder8 Heating, Ventilation and Air conditioning Control8 Internal Combustion Engine8 Automatic Camera8 Security System8 Fire Detection System8 Medical Equipment8 Time-keeping and Attendance Systems8 Bar-code Reader System Bibliography and References Journal References 0 Jerome T. Murray Marilyn J. Murray. The Year 2000 Computing Crisis. US: Mc-Graw Hill Companies (1996). 0 Lowenstein R. The Year 2000 and the CEOs Big Secret. The Wall Street Journal (July 1996). Online References 0 Apple Computer, Inc. The Mac OS and the Year 2000: Approaching the New Millennium (1997). http://product.info.apple.com/pr/letters/1997/961210.pr.ltrs.macos2000.html 0 Dave Brandt. We lcome to the DOI Year 2000 Page (1997). http://www.doi.gov/oirm/oirm/y2mgt1.html 0 Don Sand. Year2000 The Clock Continues to Tick (1997). http://csn.uneb.edu/year2000/Year2000ClockContinuesTick.htm 0 Gary North. The Year 2000 Crisis (1998). http://mypage.direct.ca/r/rhomer/year.html 0 J.Bace. Offshore Resources for Year 2000 Project (1996). http://gartner3.gartnerweb.com/public/static/hotc/hc00060661.html 0 Mark Mayes. What is the Year 2000 Problem and How Does It Affect VB? (1998) http://www.class-solutions.com/whatis.htm 0 National Association of Insurance Commissioners. Tick-tock, tick tock(1997). http://www.naic.org/geninfo/news/gateway/gwmay97.htm 0 Patrick Janidlo. The Survival Guide for the Year 2000 (1997). http://www.themesh.com/feat28.html 0 Standish Group International, Inc. Year2000 A date Odyssey (1997). http://www.standishgroup.com/ad.html 0 The Tenagra Corporation. Y2K Press Clippings (1998). http://www.year2000.com/y2karticles.html 0 2K-Times. Year 2000 and the Com puter (1997). http://www.2k-times.com/y2knews.htm 0 Michael Gerner. Year 2000 Making Applications Date Intelligent (1997). http://www.2k-times.com/y2k-p005.htmBibliography: .u896ab016152e59e80414f04622729ab2 , .u896ab016152e59e80414f04622729ab2 .postImageUrl , .u896ab016152e59e80414f04622729ab2 .centered-text-area { min-height: 80px; position: relative; } .u896ab016152e59e80414f04622729ab2 , .u896ab016152e59e80414f04622729ab2:hover , .u896ab016152e59e80414f04622729ab2:visited , .u896ab016152e59e80414f04622729ab2:active { border:0!important; } .u896ab016152e59e80414f04622729ab2 .clearfix:after { content: ""; display: table; clear: both; } .u896ab016152e59e80414f04622729ab2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u896ab016152e59e80414f04622729ab2:active , .u896ab016152e59e80414f04622729ab2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u896ab016152e59e80414f04622729ab2 .centered-text-area { width: 100%; position: relative ; } .u896ab016152e59e80414f04622729ab2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u896ab016152e59e80414f04622729ab2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u896ab016152e59e80414f04622729ab2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u896ab016152e59e80414f04622729ab2:hover .ctaButton { background-color: #34495E!important; } .u896ab016152e59e80414f04622729ab2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u896ab016152e59e80414f04622729ab2 .u896ab016152e59e80414f04622729ab2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u896ab016152e59e80414f04622729ab2:after { content: ""; display: block; clear: both; } READ: Alcohol Abuse Among Teenagers Essay We will write a custom essay on Y2K1 Thesis specifically for you for only $16.38 $13.9/page Order now